AME BC Minerals Roundup
As part of the Events & Member Relations Team at AME BC I worked on the Minerals Roundup 2015 Conference, an event attended by over 6700 minerals and mining industry professionals ranging from government and first nations stakeholders to prospectors and beyond.
As the project coordinator of the 2015 Conference Mobile App I managed all 2015 content in the app and devised a marketing plan for pre-conference launch. I created an email marketing plan, signage for on site marketing, developed the messaging, created an incentives program, and evangelized conference speakers to engage with attendees over the platform. I was able to increase app adoption 2x over 2014 and increased impressions overall by 200%.
Samples of work: